Sponsoring
Communication concepts with an edge
Be it for brands, companies, clubs or associations: our communication concepts encompass LED panel advertising as well as sponsoring services in the Tipico Bundesliga and the UNIQA ÖFB Cup but also consulting with sporteo and even incentives/hospitality or Social Media consultations. In order to enable our clients the best possible service, we work closely with a range of experts from these fields on a regular basis.
If you know how to harness the fascination that makes football so special, you can really make an impact. For that reason we have the right products and services for ‘Winning Emotion’ on offer: this applies just as much as to how we present a brand on TV or in football stadiums to its maximum advantage using the sporteo LED bands as to the incentives and sales promotions for co-workers and clients.
NEW: Personality Branding
We create sustainable and coveted personality brands from sports personalities with a unique added value for sponsoring partners that goes far beyond sporting activities. In doing so, we create a clear and unique image and performance profile for the respective sports personality in order to create value-increasing awareness and, above all, image transfer for companies / brands and their consumers. sporteo therefore acts as a conceptual and executive partner for all sponsors as well as sports personalities.
Experience it live:
Austrian Bundesliga
For approx. 120 sky live matches per season we rely on animated and digital panels (suited for daylight) as part of the domestic Tipico Bundesliga. The digital panels can be adapted to each and every advertising message and guarantee a high level of visibility. Services are invoiced to the second and boast a very attractive CPM (cost per thousand). In addition, the 3D cam-carpet by sporteo has earned its regular spot given its position directly adjacent to both goals as well as its enormous TV visibility (visible for 10 minutes and 13 minutes net time).
The Austrian Football Association
(ÖFB)
As of 1 July 2018 sporteo became the strategic marketing partner of the ÖFB. The cooperation covers the marketing of the advertising panels for all home matches of the national team as part of the World Cup and the European qualifiers as well as friendly matches and the UEFA Nations League, which celebrated its opening season in autumn 2018. The UEFA Nations League has set itself the goal of creating more challenging test matches among the participating countries. Moreover, sporteo is the proud owner of the marketing mandates for the women’s national team and the U21 national team and will act as the exclusive service provider for all home matches of these three teams.
Women’s National Team
Austria’s women footballers have made great strides over the past years. In 2013 the U17 squad and in 2017 the U19 squad qualified for the European Championship. On the other hand, the A team narrowly missed qualification for the 2013 European Championship as well as the 2015 World Cup. However, the women of the Austrian team qualified for the semi-final of the 2017 European Championship in the Netherlands proving that dreams can come true. Due to the reach of the ÖFB women on free TV, broadcasts of their matches present opportunities for advertising companies in Austria which are too good to be missed.
UNIQA ÖFB Cup
The contract between the Austrian Football Federation (Österreichischen Fußball-Bund – ÖFB) and sporteo for the central marketing of the UNIQA ÖFB Cup was extended by four years as of 1 July 2018.Thus both partners enter the centennial year of this traditional competition together in 2019. The competition took place in the 2017/18 season under the motto ‘BeliefWillCourage’.
The cup winner is automatically eligible for the 2018/19 UEFA Europa League play-offs.
UEFA Europa League Qualication
As a rule five to ten live matches take places: as part of the UEFA League qualification sporteo is in charge of the marketing with the digital panel for participating clubs of the Austrian league – for home and away matches.
Incentives and Hospitality
Nothing unites people like experience. There is no experience quite like the sporting experience!
Up-close and personal, always effective and often unforgettable: the sports experience in stadiums or halls is a priceless marketing tool. No matter your objective: winning new customers, retaining currents ones or provide co-worker incentives. sporteo is ready and willing to rise to the occasion in terms of making Incentives & Hospitality projects happen for itself and third-party events (including ticketing and travel arrangements).
Digital Sports Marketing
Digital Sports Marketing is still not seen by all football clubs as a part of day-to-day business. When we say Digital Sports Marketing, we are talking about the most up-to-date stadium IT (e.g. secure ticket purchasing and reliable Wi-Fi), intelligent implementation of the social media channels, a cross-platform E-commerce solution, a mobile payment strategy or virtual advertising in the stadium’s interior.
It is no easy task to stay ahead of this array of marketing instruments but sporteo is there to assist its clients to develop a customised digital strategy from the outset.
Sponsoring Workshop
Successful sponsoring is impossible without the right messages, the right target groups and the right channels. To determine these we provide the sporteo Sponsoring Workshop. Working closely with you, we devise the kind of basis necessary to create activities which are authentic, efficient and long-lasting. We can show you how and why sponsoring ought to be a definite component of your corporate communications.
Specifically, we elaborate on how an image transfer can succeed thanks to football’s exceptional status in the eyes of the genera public. Football is seen as dynamic, it embodies team spirit and boasts an aura of strength and power. Your involvement in football gives you a significant edge over classic advertising, e.g. It boosts your corporate profile, transforms your brand into an experience and provides you with the opportunity to address target groups directly on additional platforms.
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