At the end of the 1990s Sporteo was the first company in Europe to present its sponsors on a rotating banner at live football matches. Sporteo was the sports agency which established the 3D cloth in the German speaking countries, which was the first to go for LED technology and, as a result, electronically animated sponsor advertising in the field of perimeter advertising. These innovations have not only given Sporteo the reputation of being an international trendsetter when it comes to sports advertising media – they have above all given it many delighted customers and partners throughout the world. They hire or buy LED digital boards from Sporteo and frequently make ‘common cause’ with the service provider: on request Sporteo can also get involved in the marketing of the event and place its own sponsors with the organisers. For many Sporteo partners this unique package is a win-win scenario which also enables a fantastic advertising impact to be achieved for their customers. Here LED and SMT technology reveals just how versatile it is, with animated logos to TV ads on display along a 240 m board.