Sporteo has been working in the field of sports sponsoring for over 20 years. Our basic attitude and the requirement we aim to fulfil have remained the same over this period: sports sponsoring must be based on clear goals and success – it has to be quantifiable. ‘What you pay is what you get’ was and remains our answer. Even though we were obliged to ‘invent’ new advertising media and a completely new TV sponsoring concept, the success we have achieved ultimately proved that we were in the right. We offer down-to-the-second itemised billing for use of a flexible and precisely planned TV sponsoring system, combined with an exact calculation of the advertising value generated in coordination with the particular marketing and communication goals of the customer. That’s ‘integrated sponsoring,’ as people like to say nowadays. We prefer to say: ‘Sponsoring that makes sense and brings measurable success.’ That’s what you’re entitled to expect from Sporteo.